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THE PUBLIC RELATIONS TRAINING BOARD
Authoritative, Relevant, Powerful PR Training
FOR CORPORATIONS AND NOT-FOR-PROFIT ORGANIZATIONS
BUILD YOUR PR SAVVY AND EXPERTISE IN-HOUSE WITH OUR EXPERT TRAINERS
OUR FACULTY MEMBERS
- Experienced Public Relations Professionals
- Journalists
- TV Media Professionals
- Public Speaking Coaches
- Speechwriters
PUBLIC RELATIONS PROGRAMS FOR CEOs AND SENIOR MANAGEMENT
ONE DAY PROGRAM for CEOs, EXECUTIVES and SENIOR MANAGERS
This is an intensive one day session on managing the communication function and using PR to support corporate goals and objectives. Includes communication strategy, building consensus, assembling and managing the PR team, the agency selection process, supporting the brand with PR, Venture Capital Financing Communication, and Analyst Communication. The role of the CEO and how to shape the message to be in concert with the CEOs personality, focus and leadership dynamic. Session is limited to two Executives from your organization.
Learn how to:
- How to Launch an effective a PR program at your organization and keep it running
- Influence government decision makers that impact profits and sales
- Increase Brand value
- Evaluate and hire the right a PR agency
- Turn the power of the press to your advantage
- Get the New York Times, Wall Street Journal, Barrons, and Forbes to call YOU
- Use social media to build loyalty among younger customers and clients BLOG and keep it fresh and interesting
- BLOGs how to start your CEO or company BLOG and keep it fresh and interesting
- Establish the CEO as a thought leader with Industry Analysts
- Learn the secrets of effective trade show support in the US and Internationally
PUBLIC RELATIONS PROGRAMS FOR MANAGERS AND MARKETING PROFESSIONALS
TWO-DAY HANDS ON PROGRAM - BASIC TRAINING
This two-day session is ideal for Marketing and Advertising people who want to improve their public relations skills and practice effective PR tactics. This program encourages discussion of the PR problems participants face every day on the job. It helps participants manage their bosses’ expectations, get better quality publicity, and hone their skills. Seminars are limited to 5 managers from your organization.
Learn how to:
- Create press releases and pitch letters that get top editorial attention
- Newsmaking trcks of the trade such as surveys, celebrities, satellite media tours, and radio media tours
- Target new and old media outlets and win their support
- Use social media to support organizational goals
- Write e-mail subject lines that don't get caught in the spam filter
- Establish your CEO as a thought leaders
- Fundamentals of crisis communication
SPECIAL SESSIONS
Custom Programs tailored to meet your specific needs and goals
CRISIS COMMUNICATION AND MANAGEMENT TRAINING
- Learn the four step method to answer the toughest questions from the most inquisitive journalists
- Learn how to speak in EFFECTIVE sound bites
- Learn how to connect with your TV audience
- Learn how to establish your self as the Voice of your Organization
Special Program for start-ups and small businesses
KICKSTART YOUR PR With Our 1-2-3 PROGRAM
- 1 Day of intensive public relations training for 2 of your managers
- 2 News releases written for you and "placed" with a major internet wire service
- 3 Months of ongoing consulting totaling 2 hours of professional advice
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