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THE PUBLIC RELATIONS TRAINING BOARD
Authoritative, Relevant, Powerful PR Training
FOR CORPORATIONS AND NOT-FOR-PROFIT ORGANIZATIONS
BUILD YOUR PR SAVVY AND EXPERTISE IN-HOUSE WITH OUR EXPERT TRAINERS
OUR FACULTY MEMBERS
- Senior Public Relations Professionals with US & International experience
- Corporate and Government Relations Experts
- Skilled Journalists
- TV Media Professionals
- Public Speaking Coatches
- Speechwriters
- Corporate Biographers
PUBLIC RELATIONS PROGRAMS FOR CEOs AND SENIOR MANAGEMENT
ONE DAY PROGRAM for CEOs, EXECUTIVES and SENIOR MANAGERS
This is an intensive one-day session on launching and managing the
communication function and using PR to support corporate goals and
objectives.
Our One-Day Program includes communication strategy, building
consensus, assembling and managing your PR team, building your brand
equity with PR, Venture Capital Financing Communication, Analyst
Communication and maximizing the news value of your quarterly
earnings reports.
Learn how to shape your message to be in concert with the CEO's
personality, how to establish the CEO as The Voice of your
Organization and how to create a leadership dynamic that wins support
from government leaders, shareholders, senior management, industry
influentials, opinion leaders, customers and clients, and the press.
Session is limited to three executives from your organization.
Enhance your ability to:
- Launch an effective PR program at your organization and keep it vibrant
- Influence government decision makers who impact profits and sales
- Increase Brand value and build Brand equity
- Evaluate and hire the right PR agency or build an in-house PR team
- Turn the power of the press to your advantage
- Get The New York Times, The Wall Street Journal and Forbes to call YOU
- Establish a social media campaign that builds community among your stakeholders
- Publish your CEO or company BLOG that is always fresh and inviting
- Establish the CEO as a thought leader among industry analysts and editors
- Turn the CEO's daily activity into news that supports organizational goals
- Get press coverage at US trade shows and international trade fairs
- Maximize media coverage of quarterly earnings reports
PUBLIC RELATIONS PROGRAMS FOR MANAGERS AND MARKETING PROFESSIONALS
This two-day session is ideal for Marketing and Advertising people
who want to improve their public relations skills and practice
effective PR tactics. This program encourages discussion of the PR
problems participants face every day on the job. It helps
participants manage their organization's expectations, get better
quality publicity, and hone their skills. Seminars are limited to 5
managers from your organization.
Learn how to:
- Create powerful news releases and media pitches to get the editors' attention
- Promote your product without being promotional
- Get bloggers to review and endorse your ur latest product
- Use news-making tricks of the trade such as surveys and celebrities
- Maximize the hidden power of PRNewswire and BusinessWire
- Get AP, Bloomberg and Reuters to cover your organization
- Attract the International Press Corps to cover your events
- Target new and old media and win their support and get positive exposure
- Use Blogs, Twitter, Facebook, YouTube to support your organization's goals
- Sail through a media storm unscathed
- Turn controversy into good news that benefits your company
- Write e-mail subject lines that don't get caught in the spam filter
- Establish your CEO and senior managers as a thought leaders
- Handle the first 48 hours of a crisis
SPECIAL SESSIONS
Custom Programs tailored to meet your specific needs and goals
CRISIS COMMUNICATION AND MANAGEMENT TRAINING
- Learn the four-steps to answering tough questions from hostile reporters
- Learn how to speak in EFFECTIVE sound bites
- Learn how to connect with your TV audience
- Learn how to establish your self as the Voice of your Organization
- Learn how to get ahead of today's 24-hour news cycle
- Learn how to fight rumor especially on the Web
Special Program for start-ups and small businesses
KICKSTART YOUR PR With Our 1-2-3 PROGRAM
- 1 Day of intensive public relations training for 2 of your managers
- 2 News releases written for you and published by a major internet wire service
- 3 Months of ongoing consulting totaling 3 hours of professional advice
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